Weight Boundaries

Weight issues continue to be an issue among us all, this ongoing obsession with weight continues to plague us all. It defines how we are seen by others in society. The assumptions that curvy women are seen as lazy, tired, etc. and that slim women are vain and selfish just confirms that society judges us all. An overwhelming amount of us have a stereotypical view of beauty, if you are a slim woman you are successful and accomplished. If you are overweight you make less money and will have less of a chance at opportunities.
http://www.usmagazine.com/uploads/assets/articles/52490-tyra-banks-i-was-too-heavy-at-17-to-make-it-as-a-model-in-2012/1337103214_tyra-banks-article.jpg. Here Tyra discusses how she was seen as too heavy, that the only way to ensure your career in modeling is to maintain a svelte size 4. With the successful launch of many plus size brands we are engaging our curvy customer to be equally in the ranks of high fashion models. However, aren’t we still battling even within the plus size industry with models being turned down if they are over a size 18. Plus size fashion is growing in leaps and bounds, with more opportunities arising for many that would have not had a chance to walk through the door of a high profile agency.
As a retailer in the industry for women of all sizes, we see first hand the ongoing battle that women have with body issue and the constant scrutiny. Are we too thin or too heavy, are we accepted or are we turned away? Only society can make a difference in perception but educating industry and global pursuits to change the overall perception. Keep fighting to balance out our playing fields, so that size is no longer an issue but empowering to all women.

Posted in Classic Style, Events, Fashion Tips, MAD Chic Collection, Older Women Clothes, Plus Size Fashion | Tagged , , , , , , | Leave a comment

MAD Chic Trunk Show

The first MAD Chic Trunk show was held on March 31st and was a huge success. Having a group of women gather and shop for items that are exclusively chosen for them is always appealing. It was quite surprising when I discovered how many women are unaware of what a trunk show is. Thinking that it might be helpful to define and explain the purpose of a trunk show. In many cities around the world trunk shows are described as exclusive designer collections that are showcased to a group of women who receive personal invitations to attend. I found this definition on Wikipedia A “trunk show” is a special sale in which vendors present merchandise directlyto store personnel or select customers at a retail location or another unique venue. In many cases it allows store personnel to preview and/or purchase designer collections before they hit the stores. en.wikipedia.org/wiki/Trunk_show

Spring_2012-032912

View our Dance into Spring Trunk Show Brochure and if you are interested in hosting your very own exclusive show contact me at melissa@madchic.com and we will be happy to coordinate the event. The host wins a free dress of their choice. So join the fun and be apart of trunk show heaven. You will love shopping and convenience for the women who enjoy a good gathering with family and friends.



Posted in Classic Style, Elegant Fashion, Events, Fashion Tips, MAD Chic Collection, Older Women Clothes, Plus Size Fashion, Romantic Fashion, Trendy Style, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Spring Time Trends

Halston was a definitive designer of the seventies who created nearly every popular dress that you saw on the dance floor. His draped and free moving construction of his garments without buttons or zippers made them perfect for the dance floor. The halter and the shoulder style dress were hands down his most replicated pieces. Halston designed for many of the celebrities back in the seventies and was one of the first major designers to license his name, making his clothes more accessible to the everyday customer.

Spring is in the air and it is the perfect time of year to add to your closets the trends of the season. Recalling the seventies was a time of revolution and freedom we had disco fever and John Travolta strutted his stuff on a Saturday night. We loved the sequins and glitter that fascinated and emerged onto the scene. Diane Von Furstenburg and her classic wrap dress stopped the trains and started a trend that would become a timeless fascination within the industry. Missoni knits would transcend us into a world of retro colors and fascination with shapes and artwork that you wear.

I love them all and colors this season take us into the garden with florals and pop of colors everywhere you turn. Poppy, grass, orange and lavendars are abound at every turn lets turn up the bright florals and make this a season that is unforgettable.

Posted in Events, Fashion Tips, MAD Chic Collection, Older Women Clothes, Plus Size Fashion, Romantic Fashion, Trendy Style | Tagged , , , , , , , , , | Leave a comment

Oscar Fever

The Oscars are here as well s fashion and flair, the night that can put you in the spotlight on a positive light or the talk of the town for the worst dressed. Either way you will be in the news, fashion is just as important as who wins the golden statue. A designer gown on the red carpet can make you a sensation overnight.

The Oscar de la Renta, Versace, Vivenne Westwood’s are already a household name. However, many designers that are not as popular among the masses are worn as well. this event does provide them with the opportunity to make their mark on the industry and the public. let’s face it whether you are known or not the everyday woman would not be offered the opportunity to have a couture gown made just for her. so, tis true we are not all partaking in the eclectic group of Hollywood icons.

we are all curious to see what the latest styles will be for the men and women in entertainment. as we watch the Oscar excitement come to life this evening and chat with our friends about the hits and misses another year of best and worst dressed.

Posted in About us, Community, Discount Shopping, Elegant Fashion, Uncategorized | Tagged , , , , , , , , | Leave a comment

In Memory Of Music Legends

The tragic loss of two phenomenal entertainers in the music industry has struck a cord in all of our hearts and minds. Making us wonder about our own mortality and the traged

Posted in Uncategorized | Leave a comment

Launch of New and Approved MAD Chic Boutique

I am so excited to share our new and approved website for the everyday woman. Talk about challenging it took about 4 months but with hard work and diligence we have arrived. We do have some items that are still a work in progress but progress is progress… At least we are striving to improve our services and what we bring to you as our customer. The customer is the backbone and the reason we do what we do! We believe in showcasing all our lovely ladies and fashions to showcase how fashion and style does not have a size or a culture, or a race associated with it. Beauty is said to be in the eye of the beholder and we want to behold them all with the utmost respect, dignity and pride. Classic styles, trendy and plus size trendy styles all available to you. Plus our elegant styles for those special occasions in everyone’s life.

MAD Chic Boutique

Available features that will showcase what we feel the consumer is looking for to fit their lifestyle. Buy now pay us later will allow you to pay for your items in a convenient layaway plan. In addition, international shipping through BONGO which will provide you all duties and tax information precalculated. Our ichat feature to speak to a rep that will answer all your questions. Shape tools is going to be a great feature we are still working on the functionality to make it easily navigatiable. Primarily, we will showcase your new up and coming designers that need a voice in the fashion community that requires a forum at no cost. Let’s not just say we are working together for a common goal but lets make it happen. I for one, am forging ahead to make your dreams come true and whatever we can do to make this a win win for us all… Let’s shout it OUT with www.store.madchic.com the website with it all. www.madchic.com is ready to take all your requests with trunk shows and upscale fashions that will make you the talk of any town.

Posted in Classic Style, Elegant Fashion, Events, Fashion Tips | Leave a comment

Bras that Fit and Flatter

Ladies -great fitting bras are essential to how well our clothes fit. Undergarments are the foundation for our outfits. We have all had to go through somewhat of an education to understand what a difference a great bra can make. Personally, I have spent years wearing the wrong bra size and style. Granted, we all want to wear the bras that are advertised and seen by the lovely Victoria’s Secret models. However, those bras never fit me correctly and to be honest they don’t last very long. Not to mention I spend way too much money and then find that the cups are falling out and the bra is reshaped.  Also, we do get what we pay for and many stores offer us poorly made bras at a low cost that fit badly.  A great bra will retail for about $40 to over $100 depending on the brand, so be on the lookout for those two for one sales and measure, measure, measure. A good department store will have a lingerie sales lady who will measure and fit you for the perfect bra. Hard to find – yes they are, and if you buy online use the available tools that Bare Necessities and Maidenform offer you like fit and shape tools. Purchasing a bra online is not an easy task, however, I do it all the time but I have my favorites and know by trial and error what fits and flatters my figure.

Lift without cleavage

 

Bare Necessities has great bras that fit all body shapes and sizes. They assist you in finding out how to fit your body with the right bra. The bra options are stylish and available in a range of sizes that don’t limit us curvy ladies. Maidenform is another great company that provides us with great fitting bras that flatter our figures. I decided to do a search on the best bra brands top 10 and was amazed at what I found. Victorias Secret was number one and again, although I love their bras and sure do think they are pretty, they are not for curvy ladies and excuse me isn’t quality defined by how long the bra lasts and its edurance… They do not cut it for lasting long and still do not carry the bra size that I wear.

Today bras are available that enhance and compliment our curves, rather than the bleached white matronly look from days gone by. Color is extremely important and variety in styles and coverage. I just want what everyone else has had available to them for decades, I think that Bare Necessities and Maidenform GET IT! Hopefully, these other companies will get on board the train before it leaves them at the station!!

Send me a response and I will provide you the information on the best bras for your body shape….

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

HOLIDAY SALES

Christmas is around the corner and for numerous shoppers, paying less is a bargain we are in search for. I suggest shopping for countless savings online, anything from coupons to newsletters, let’s not disregard these informational pieces of promotional items. Utilizing our social media networks is a great way to find the bargains of the season.  Visit your favorite websites for coupons and discounts, or simply just ask for them. Sometimes, bargains have to be researched, the mystery is waiting to be revealed in our competitive world of online shoppers we have to find what works best for our budget and lifestyle. Join those newsletters that will provide you with a one stop shop filled with discounts. Also, you will be part of an exclusive group since many just trash these online discounts opting for a better buy elsewhere. Well, guess what the better buy appears to be right around the corner.

Many retailers wait till end of year to provide their biggest discounts, ridding their inventory of the old and preparing for the next seasons collections. Many sites provide an invite your friends well newsflash invite your friends. By doing this online you will be rewarded with special perks just for passing the word along.

Join that facebook fan page and twitter followers, follow those that follow you. Simple, why because the discounts are part of the package in many cases. Fan pages offer information about events and venues that are all part of the social networking craze that helps build our businesses. For small businesses, this is a tool that can be cost effective and very affordable. Let’s face it a little research can go a long way in these difficult economic times. Besides, who doesn’t want to try to be somewhat frugal during the holidays, as many of us know shop after the holidays, for the best bargains. However, at that point I never have any money left to indulge at that point!! I am always amazed by the early shopper I admire the determination and ability to get all their shopping done, well in advance of the hectic season. Why can’t this be me? Every year I promise myself that this year will be different and I will get all my shopping done by November. Never happens – I mean NEVER!! I am optimistic that I will have one year of stress free shopping in my future and all my coupons alphabetized and ready for use. Now that is a goal!

Don’t forget gift certificates and e-gift cards are a great gift that you can use year round. If you want that spectacular dress wait till they have a sale and pull out your e-gift card and you are good to go…

Posted in Discount Shopping, Fashion Sales | Tagged , , , , | Leave a comment

Quality or Discount Shopping

I have discovered that in this challenging economy we are all looking for the latest bargain. However, are we sacrificing quality to shop at a discount, or are we just being more conscious of what we shop for. As we all know we recieve numerous newsletters about the latest discounts and bargains available to us. Yet, online shopping is still a growing market and many are very skeptical about fit, quality and the brand. How do we provide the consumer with a secure shopping experience, well it has been discovered that features and navigational tools do help in assisting us to find the right fit, yet we still have the issue of quality and brand awareness. Most of us are unsure about new brands in the marketplace and we need to build trust with our customers to ensure that our product is competitive within the market. Consumers must let the online market know how to build awareness about their brand and how to build their trust.  Many blogs and search engines, advertisers make us aware of the best deals around town.

The discounts never end but the quality sure does, personally, I want to wear something that lasts with fabrics and embellishements that compliment and flatter the figure. Let’s not forget that style is personal and changes as we do from year to year, discounts are great and we all love them during the holidays and during the year, but I would like to have a discount on an item that I know has the quality to last a lifetime. Hard to find, absolutely – hang in there because it does happen on occasion and is certainly worth the wait.

Posted in Uncategorized | Tagged , , , | 2 Comments

Plus Size Fashion for Teens

Being a teenager is an exciting part of everyone’s life. It is a time where one experiences major changes in their life and their body. The teenage years can be called the best years of one’s life but it can also be froth with confusion and even anxiety as a person discovers her individuality.

High school can be a pretty hard place, especially when it comes to fitting in and there is often pressure to have the perfect cheerleader body. The reality is different women have different body types and beauty is not exclusive to a certain body type or size. Plus size young girls can be fashion divas in their own right by accentuating what is positive in their body and developing their own personal style.  Here are some plus size fashion tips for teens;

Don’t hide under baggy clothes – young ladies often try to hide their curves by wearing baggy clothes, the truth is these clothes only make them look bigger than they really are. Trendy dresses and elegant evening dresses can be worn by anyone, it is just a matter of finding the perfect cut that will flatter your body shape. Wearing something that fits your body well as opposed to throwing on baggy clothes will look more put together. Acknowledging and appreciating your body is the first step in looking and feeling great.

Enjoy Color - one oft the best things about being a teen is that you can be as bold and fashion forward as you want. Don’t cover your self in black or other dark colors all the time. Forget the Goth thing and join the land of the living. Even the Cullens wear color in school, plus you don’t want to look like it’s Halloween all year round.  If you really do love black, find trendy pieces with a burst of color and pair it off with some black jeans or leggings.

Accessorize – using various pieces to spruce up your clothes is a great way to change your look and bring your look together. You can have the a pair of plain shirt and jeans and wear it with a vest, or a scarf, accentuate with belts and different chunky jewelry for a different look each time. You can even let out your creativity and make your own funky belts and neck pieces. The trick with accessorizing is not overdoing it. Do not pile on everything. Just pick one central piece as your focal point, you will look more polished and sophisticated.

In high school, there is a tendency to wear what everybody else is wearing in order to fit in. The thing is, you are not everybody else, each person is unique, beautiful, with their own sense of style. Don’t be afraid to shine and celebrate your personal style just the way you are.

Posted in Elegant Fashion, Fashion Tips, Mad Chic Fashion Spotlight, Plus Size Fashion, Trendy Style | Tagged , , | Leave a comment